Profit focused
Your agents will thank you for making them profitable.
Most brokers get the math wrong. They recruit for agent count because they believe those agents will subsidize everybody else, but the only person that subsidizes the brokerage is the broker themselves.
The core problem
You borrow everyone else's rules.
The broker's job is to inspire every agent and employee to celebrate the culture of profitability and put more money in the bank in less time. Instead, they try to duplicate what other people have done: other brokers, national figures, big-name coaches, but they are never taught to ask the most important question first: What is preventing me from being profitable right now?
Why it's hard
Every agent needs a profitability coach. It shouldn't have to be you.
Your agents need help running a profitable business, and they need it constantly. As their broker, you owe them that help. You also owe them compliance. The way the industry is built, those two jobs pull against each other, and compliance wins every time. That's why profitability still isn't treated as a professional standard.
The 90MM Profits Cohort puts profitability coaching inside of your brokerage or team, so every agent gets it. But we do the daily work to coach your agents so you can focus on your unique needs.
See what turnover costs your officeWhat every agent gets
Your whole office, coached on profitability.
90MM Access
Our elite group coaching program: world-class profitability coaching and Business Operating System resources.
The 90MM BOS
An AI agent trained exclusively to operate by our profitability principles.
AI agent skills
Trained for both your AI agent and use in Claude, ChatGPT and other platforms.
Business playbooks
Simple, easy how-to manuals for building a profitable real estate business.
On-demand coaching
One-on-one office hours when you need them, on your schedule.
And a whole lot more…
How you recruit with it
Sell a business incubator, not a place to hang a license.
We give you everything your brokerage or team needs to recruit profitable agents into your business incubator.
Training and coaching
One-on-one recruitment coaching on a profitability-first model.
A repeatable 13-week profitability cohort
Any of your agents can go through it, again and again.
Marketing materials
To help sell your brokerage's story: the place agents come to become profitable.
Nothing hidden.
We don't hide anything. You get to see it before you buy it.
Two ways to start
Pay up front, or pay for performance.
Join the Profits CohortThe Lesix Agency is not a real estate brokerage and does not provide brokerage services. Nothing here discusses or recommends any commission rate or split.