How Can Agents Use AI to Schedule and Automate Real Estate Holiday Marketing Campaigns?

The holidays are a magical time  for most people but if you’re in real estate, you know it can also feel like the busiest time of year. How can you possibly reach holiday buyers without ending up totally burnt out before the new year even starts? This is where you can use AI to schedule and automate real estate holiday marketing campaigns to make a bigger impact, without any extra work.

This applies to all parts of your business too - whether that’s automating social media posts or scheduling personalized email blasts for specific segments of your audience. In this article you'll see several clever tactics to use AI to schedule and automate real estate holiday marketing campaigns and boost your output to get better results.

Why AI Marketing is Crucial in Real Estate

These days, 97% of home buyers use the internet to begin their home search. If your marketing isn’t keeping up, chances are, you’re leaving a lot of deals on the table. When you use use AI to schedule and automate real estate holiday marketing campaigns, you solve a major challenge many real estate agents face: lack of time.

Most real estate agents struggle to keep up with calls, showings, emails, social media marketing, and their sphere of influence in general. When are you supposed to send out postcards? When are you supposed to be active on social media?

That's exactly why this new wave of AI tools has been a total game changer for leading real estate businesses.

Here are just some of the benefits of using AI for real estate holiday marketing:

• Time savings: Let’s be real, automating repetitive marketing tasks, such as posting on social media, with AI frees up more time to do what you do best — closing deals and nurturing client relationships.

• Personalized Outreach: Instead of blasting out generic holiday greetings, imagine tailoring each email or social media ad to target a specific homeowner wish list. Hyper-personalization significantly boosts customer engagement because your message resonates with each lead. This is especially true during the holiday season when people have strong emotions around buying and selling a home.

• Budget Optimization: Wondering where to allocate those marketing dollars during the holidays? Let’s be honest, it’s easy to end up overspending on real estate advertising. With AI's data-driven insights, you can optimize ad campaigns in real-time, ensuring your budget is used as efficiently as possible.

How to Use AI to Schedule and Automate Real Estate Holiday Marketing Campaigns

This is all fine and well in theory. But how does it work in action?

It all starts with understanding how to incorporate AI-powered solutions into specific aspects of your real estate holiday marketing. These tactics are some of the ways you can approach this to help your agents reach new benchmarks.

1. Craft Personalized Email Marketing Campaigns

Think beyond the generic “Happy Holidays.” email blast and create different buyer and seller profiles. Segment them into personalized lists using an email marketing platform.

For example, your past clients (sphere) probably don’t want to get the same outreach that a new lead, who signed up on your website, would receive. To do that, you have to properly segment your email list.

But with AI copywriting tools, you can. These intelligent platforms can take basic details about a prospect like budget, desired property type (condo vs single-family), and stage of the buying journey. This enables agents to send targeted holiday offers that feel unique to them.

Remember: 93% of real estate agents still say email marketing is one of their top ways to stay top of mind with leads, making this a vital aspect of using AI. With marketing automation tools in many popular email platforms, you can easily schedule emails to specific customer segments throughout the holiday season.

2. Use AI for Targeted Social Media Marketing

63% of real estate agents are already using social media for their business. Facebook, Instagram, and even TikTok are amazing social media platforms for getting more eyes on your property listings this holiday season. With more agents vying for attention online, it can feel impossible to stand out.

However, 90% of those agents are specifically focused on Facebook for paid campaigns.

Think beyond basic static property photos. Use AI tools for your content creation like Canva to create engaging reels, TikToks, carousels, and story posts. Use holiday-themed templates and catchy music to accompany virtual tours of listings.

People are far more likely to slow down their scroll when something stops their thumb.

Let’s be real, coming up with creative, attention-grabbing content consistently can be tough. Using AI social media generators removes the stress of idea generation and content creation. They even help craft compelling captions that lead to higher customer engagement from followers.

Pro Tip: Use marketing automation tools to plan your social media content at least a month in advance. AI-powered schedulers act as virtual assistants and analyze customer behavior to identify the best posting times so your audience is most likely to engage with your social media content, like after work hours, for example, rather than during the middle of the day when people are busy.

3. Automate Property Listing Updates

Don’t just post your properties on the MLS (Multiple Listing Service) and wait for the calls to roll in. During the busy holiday season, 44% of businesses leveraging AI find the most success when automating content production.

This saves an incredible amount of time. Marketing automation also helps optimize workflow for real estate agents, brokers, administrative staff and anyone else in the real estate market who wear many hats within a brokerage.

Using AI for automating property updates frees up their bandwidth. This allows more time for higher-level activities like client outreach, market analysis, improving customer experiences, or negotiating those holiday offers coming in.

Here are several popular AI-powered platforms in the real estate market automate tasks, schedule showings, create contracts, and generate contracts.

1. Zillow 3D Home: Showcase properties with stunning interactive walkthroughs, allowing potential buyers to “virtually tour” the home right from their phone. This is especially useful during the holidays when open house attendance tends to slow down.

2. Matterport: Another top-tier 3D home touring platform that captures detailed images, floor plans, and spatial data. Real estate agents who use Matterport see listing engagement skyrocket.

3. ChatGPT: Okay, so this AI tool may not seem “real estate specific” but ChatGPT acts as your virtual assistant to write anything on any topic, in seconds. From generating hyper-personalized email blasts in bulk or rewriting boring MLS descriptions with catchy real estate copy that hooks, this tool (which integrates with most real estate CRMs), helps automate otherwise time-consuming tasks.

This allows agents to prioritize revenue-generating activities. Imagine whipping up property flyers, website copy, or blog posts related to specific holidays all from your phone, without lifting a finger.

Let’s be honest, using AI in the real estate industry makes life so much easier. Especially, since 80% of consumers prefer personalized brand interactions.

4. Run Targeted Holiday Promotions Using Predictive Analytics

This strategy really gets exciting.

Did you know that AI-powered predictive analytics are a powerful tool? It uses past market trends, homebuyer behaviors (like seasonal increases in website searches for larger kitchens right before Thanksgiving, for example), and property data to make predictions as well as analyze your marketing campaign performance.

You can use all of this to forecast which neighborhoods or property types will be most in-demand during the holidays. This levels the playing field for real estate professionals and gives savvy agents an advantage.

With this information, you can craft very targeted, automated ad campaigns, or adjust your social media content calendar to better appeal to this niche audience and improve campaign performance. AI tools are amazing assets for gathering and analyzing data for us.

The ability for them to generate original content tailored to your needs helps boost ROI for agencies. When using these types of tools, real estate businesses see an ROI increase by over 30%, simply by tweaking this aspect of their marketing efforts.

FAQs About Using AI For Real Estate Marketing

How much does it cost to use AI in real estate marketing?

Pricing can really vary, but there are many free AI platforms that integrate directly with many popular CRMs, such as Chat GPT.

Can AI replace human interaction entirely?

No way. Buying a house is emotional. People crave interaction, especially around the holidays when the stakes are higher.

Is AI difficult for older agents to learn?

Not at all; many programs are beginner-friendly, even for non-tech-savvy agents.

Conclusion

In today's world, agents can use AI to schedule and automate real estate holiday marketing campaigns. By embracing AI in real estate for marketing automation, crafting social media content, or managing property details, agents are improving the customer experiences and making better use of their time.

AI isn’t a threat to the real estate industry, in fact it's a powerful asset for real estate marketing. By integrating these real estate marketing strategies and artificial intelligence tools and tactics, you'll not only stay ahead of the curve, you'll have happier, more satisfied customers and a better overall customer experience.