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Why Networking Contributes to Company Growth

April 06, 20238 min read

Every organization strives for growth, no matter their size. In the age of digital marketing and remote working, face-to-face networking is often overlooked as a tool for success. It’s time to put your shyness behind and make that phone call or attend that event because connecting with other people directly contributes to company growth in ways traditional advertising cannot touch. Taking the extra effort to create real relationships may just be one of your greatest investments yet!

The Benefits of Networking for Business Growth

The Benefits of Networking for Business Growth

Networking is the ultimate powerhouse of business growth. It's like being in a giant pool of connections, ideas, and opportunities waiting for you to take the plunge. By mingling with like-minded individuals and professionals in your industry, you can acquire invaluable insights, knowledge, and potential partnerships that can help push your business to greater heights. It's really exciting to think about all the different ways networking can positively impact your business, from gaining new customers to expanding your reach to uncharted territories.

The importances of networking cannot be overstated. It allows you to tap into new markets, learn about emerging trends and technologies, and get that much-needed morale boost by connecting with fellow entrepreneurs and industry leaders.

Networking opens up doors to new opportunities, both professionally and personally. By meeting new people, you may learn about new markets, industries, and potential collaborations that can help you grow your business. It also provides an excellent opportunity to learn from experienced professionals and industry leaders. By attending events, seminars, and workshops, you can acquire valuable insights and knowledge that can help you stay up-to-date with the latest trends and technologies in your industry.

Your reputation improves, too. The more other professionals know about your expertise, the better opportunity you have to establish your credibility in your industry. You can create a positive impression that can lead to new business opportunities.

And, don't underestimate the boost to your confidence and self-esteem. By connecting with other professionals and learning from their experiences, you can gain a better understanding of your strengths and weaknesses, which can help you grow and develop as a business owner. Gaining invaluable access to mentors, advisors, investors, and potential employees is part of that confidence boost. These resources can be critical to the success of your business and can help you overcome challenges and obstacles.

Reasons Why You Should Never Underestimate the Power of Networking

Reasons Why You Should Never Underestimate the Power of Networking

Networking is not just about handing out business cards and exchanging pleasantries at cocktail parties. The power of networking lies in the relationships you build with others. People are the heart of business, and relationships are the lifeblood. You never know who you might meet or what opportunity may come your way through a connection you make. It's not just about growing your contact list; it's about growing your circle of support and creating a community of like-minded individuals who can help you learn, grow, and achieve your goals.

Networking allows you to meet people from different backgrounds and experiences, which can broaden your perspective and help you gain insights into different areas of business. It can also help you learn about new trends and best practices in your field. More importantly, it allows you to establish trust with others. When you take the time to build relationships with people, you demonstrate that you value their time, opinions, and expertise. This can help you establish credibility and trust, which can be valuable when seeking potential business partnerships or opportunities.

Networking can also help you build long-term relationships that go beyond just the professional realm. You may find that you connect with people on a personal level as well, and this can help build stronger bonds that can be beneficial in the long run. You may even find yourself forming lifelong friendships with people you meet through networking events. This is instrumental in building a solid support system. When you connect with like-minded individuals, you can create a network of individuals who understand your business challenges and can offer support and advice. These relationships can be especially helpful when you are facing a difficult decision or looking for new ideas.

Finally, don't every stop improving your communication and interpersonal skills. Networking undoubtedly helps with this. By engaging with different people in various settings, you can learn how to adapt your communication style to different personalities and situations. This can be valuable when trying to build relationships with potential clients or partners.

Steps to Take When Planning a Networking Event

Steps to Take When Planning a Networking Event

Planning a networking event can be a great way to build connections and establish relationships with like-minded professionals. It's also a great way to demonstrate your expertise and build a following as the "go-to expert" However, it takes careful planning and execution to make the event successful.

Before you start planning the event, you need to define your goals. The format of the event will depend on your goals and the type of audience you are trying to attract. You may choose to host a traditional networking event, a panel discussion, a workshop, or a conference. Consider what format would work best for your goals and audience.

Once you have determined the format of the event, set a date and time that works best for your target audience. Consider the time of day, day of the week, and any competing events that may conflict with your event. The venue of the event should be selected based on the number of attendees, the format of the event, and your budget. Consider factors such as location, accessibility, and amenities available at the venue.

Make sure to invite people who align with your goals and are likely to attend your event. Reach out to your network, industry associations, and professional organizations to help you identify potential attendees. Don't forget to use social media, email marketing, and event direct mail to reach your target audience and encourage them to attend.

Once all the logistics are in place, the venue is secured with any refreshments you need, and people have been invited, it's time for the finishing touches. Make sure professional A/V, signage, and registration processes are in place to make sure everything runs smoothly during the event.

Tips for Making Lasting Connections and Building Your Brand

Tips for Making Lasting Connections and Building Your Brand

Networking is all about building relationships with people. It goes without saying that making a positive, lasting impression is a key component of successful networking. The key to making a lasting impression is being authentic and genuine in your interactions with others.

When you are networking, make sure you are fully present in the conversation. Avoid distractions like checking your phone or looking around the room. Instead, focus on the person you are speaking with and actively listen to what they have to say. It helps to show genuine interest in the other person by asking questions about their business or interests. This shows that you value their opinion and want to learn more about them. Be sure to listen attentively to their answers and ask follow-up questions.

Never try to be someone you're not. Be true to yourself and let your personality shine through. Believe it or not, most people in the room that are new have that same exact worry you might about being awkward. Just keep in mind, people are more likely to remember someone who is genuine and authentic.

Finally, Be generous with your time and knowledge. Offer to connect people with others in your network, share resources, or offer advice. By being helpful, you will establish a reputation as someone who is valuable to know. Don't forget to follow up with people you met to maintain the relationship. Send a personalized email or connect with them on LinkedIn. This shows that you value the relationship and are interested in staying in touch.

Don't Make Every Conversation About You

Don't Make Every Conversation About You

Networking events are wonderful to meet new people, establish connections, and expand your professional network. They can also be a bit intimidating, and being nervous might lead you to spend a bit more time talking about yourself than you should. Networking is a two-way street.

When you only talk about yourself, you may give the impression that you are only interested in promoting yourself and your own interests. This can make it difficult for others to relate to you or want to establish a relationship with you. Networking requires listening as much as talking. Only focusing on yourself means miss out on valuable connections and opportunities to learn from others.

Realistically, people are more likely to remember those who show genuine interest in them and their interests. While that may mean that you give the opportunity for others to talk about themselves, it helps in the long run to know about them when you want to build that relationships. Remember, they may be as nervous as you are to start that journey.

Networking is an incredibly valuable tool in building your business. With proper planning and knowledge of what you need to get out of these meetings, you can build powerful relationships and make meaningful connections. Be sure to stay focused on the desired outcome of the meeting, and remember that engaging in person is incredibly important when it comes to growing your business. If done right, networking not only can help you acquire new partners but also make lasting impressions on potential clients.

For ways you can leverage your network to double the size of your company, visit When you schedule your free DYS Discovery Session, we'll talk about the ways you can shepherd your network through the customer value journey.

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The Lesix Agency

If you are burning cash, wasting time, and your business is stuck, you are on a path to failure. That's okay, though! It just means there is a genuine opportunity to grow (and they are near limitless).

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